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Digital marketing forum 2015: mobile leads advertising growth

Digital advertising in Australia will become an $11 billion industry over the next five years, growing at about 11 per cent a year, according to a report from global analytics firm Socintel360.

At that point, more than 50c in every advertising dollar will go online. But the Digital Advertising Spend in Australia report also forecasts that by 2019, almost 80 per cent of those digital ad dollars will go on mobile advertising.

It has been coming for some time. Look at Facebook — perhaps the most mobile of all the world’s media companies. Around three-quarters of its advertising revenues now come from mobile, reflecting people’s desire to check in on Facebook and other media sites on their smartphones.

But Australian businesses are still largely unprepared for the sea change, according to PricewaterhouseCoopers, which publishes Australia’s other major five-year advertising forecast report, the Entertainment and Media Outlook. This year’s Outlook is a little more conservative with its internet advertising projections, forecasting it to top $8bn in Australia by 2019, up from $5bn this year. Continue reading

Middle East digital economy expected to double by 2018

As the region continues to diversify its economy, the Middle East’s business landscape is quickly adopting latest technologies to capture competitive advantages arising from leveraging the Internet of Things, big data & predictive analytics and further leveraging mobile technology in heart of their core businesses.

A SAP and Economist Intelligence Unit (EIU) report indicates that organizations are observing unforeseen benefits to their business performance as a result of increasing the accessibility of information across organizations, whether on prospective clients, existing customers, on internal processes or on internal data of whatever kind.

Demonstrating the demand for solutions in the digital economy, according to McKinsey & Company, businesses that embrace digital transformations could see increased revenue as much as 30 percent.

“This will be not just another evolution in technology. It will be a revolution for both: the way business are run, and also how new business models are suddenly possible. As the Middle East continues to be an early adopter of latest innovations, businesses in the region, local businesses will have to define their approach now to stay relevant in this new digital economy,” said Hannes Liebe, COO, SAP MENA.

“Those new technologies such as cloud, Big Data, predictive analytics, and Internet of Things are already reshaping a new reality, and companies will have two choices: either invest or they face the risk of becoming irrelevant,” added Liebe. Continue reading

Intel launches quiz to raise digital awareness in India

KOLKATA: Chipmaker Intel Corp has recently launched the Digital Wellness Online Challenge in collaboration with National e-Governance Division (NeGD), an online quiz aimed at sensitizing and creating a culture of digital wellness among children from classes 6 to 12.

The online quiz promotes awareness on the benefits as well as potential threats of Internet-based interactions and familiarises students with different types of cyber threats, consequences and protective measures.

Intel’s move reflects the US chipmaker’s commitment towards the Modi government’s Digital India broadband services vision, the company said in a statement Thursday.

The company has been working with the ecosystem to help push inclusive growth and increase the domestic technology adoption across three vision areas of Digital India — digital infrastructure as utility to citizens, governance and services on demand and digital empowerment of citizens.

According to Debjani Ghosh, VP (sales & marketing group) and managing director, Intel South Asia, the company has long been committed to Digital India and strongly believes that it is the foundation for transforming India into a technology empowered entrepreneurial economy”. Continue reading

UK banks seek to Zapp Apple with digital payment services

Britain’s largest high street banks are launching digital payment services in an attempt to retain customers and fend off growing competition from the technology giant Apple.

Barclays has signed a deal with the digital payments service Zapp, enabling customers to make online transactions through the “pay by bank” application on mobile devices.

The tie-up comes a week before the launch of Apple Pay in the UK, threatening to disrupt banks by allowing people to use their credit or debit cards via their phone, rather than having to dip into their account.

Barclays is the only big high street bank in the UK not offering Apple Pay as it attempts to compete using Pingit, its own payments application. The app allows people to send payments to each other and pay bills through mobile devices.
HSBC, First Direct, Nationwide, Santander and Metro Bank have also signed up to provide digital payments through Zapp.

Card providers such as Visa have launched their own digital wallets to stave off growing competition from new digital payment providers. V.me allows people to make online purchases without having to punch in their card details each time. Continue reading

Digital India: Sterlite to invest Rs 400 crore; up optic fibre capacity to 30 million km

NEW DELHI: Eyeing the multi-billion dollar business opportunities opened by Digital India, billionaire Anil Agarwal-led Sterlite TechnologiesBSE 13.33 % will invest up to Rs 400 crore on capacity expansion as it targets a major part of the Rs 72,000-crore BharatNet project.

National Optical Fibre Network (NOFN) or BharatNet, which forms the backbone of the Digital India initiative, seeks to connect 2.5 lakh gram panchayats with high speed broadband by December 2017. The project cost is estimated to be around Rs 72,778 crore.
“This (BharatNet) is a basic thing. Fundamentally, it is to connect India. There is a huge opportunity. We have put in close to Rs 600 crore. Over the next few years we will invest another Rs 300-400 crore in Sterlite,” Agarwal told PTI. Continue reading

C-DOT to Launch Broadband Products in Digital India Initiative

C-DOT, the research and development institute of the department of telecommunications, will next week launch four broadband products developed to fast forward the Digital India initiative, an official statement said.

The products, which includes long distance Wi-Fi system, solar-powered Wi-Fi system, 100 Gbps optical fibre cable (OFC) link and C-DOT’s next generation network (NGN) in MTNL network, will be launched by Communications Minister Ravi Shankar Prasad on July 6 as a part of the Digital India week.

The long distance Wi-Fi system is capable of extending Wi-Fi and IP connectivity to the remote parts of India in a cost-effective and power-efficient manner, and is capable of providing 100 Mbps broadband speed, said C-DOT.

The solar-powered Wi-Fi system operates in license-exempt bands of 2.4 and 5.8GHz, and, according to C-DOT, is specifically designed for outdoor environments and inaccessible terrains, where there is no guarantee for continuous power.

The system is designed to work with variable input voltages and in harsh conditions. It can also be used for backhaul link for Wi-Fi hot spots, cellular base stations and base station controllers, ATMs, and database servers, it said.

(Also See: Google, Intel, and Tata Partner on Rural Internet Initiative for Women)

While the 100 Gbps OFC link will accommodate the increasing demand for superior bandwidth, high speed and power efficiency, C-DOT’s cost-effective next generation network (NGN) solution addresses the need of the changing telecom scenario and enables telecom firms to make a smooth transition from legacy time division multiplexing (TDM) technology to advanced VoIP Telecom technology.

A successful trial of the developed live network has been done for 1,000 landline connections of legacy public switched telephone network (PSTN) technologies to C-DOT’s IMS-compliant next generation network technology, C-DOT said.

According to it, the successful trial will enable MTNL to think of launching various services (voice, video and data) through various access based network on IP. Also, it now possible to migrate its existing 3.5 million landline subscribers of MTNL to IP-based network, it added.

 

DARPA’s digital co-pilot will “transform” pilots

Up in the air, pilot Mark Ward is used to being at the controls, but now an experimental technology called Aircrew Labor In-Cockpit Automation System (ALIAS) is doing the flying for him, reports CBS News correspondent Kris Van Cleave.

“In terms of the actual operation of the craft it’s a completely different world,” Ward said.

ALIAS is an advanced form of autopilot that can adapt and respond to changing situations. Essentially it’s a digital co-pilot.

Helicopter maker Sikorsky’s chief autonomy engineer Igor Cherepinsky said it won’t put pilots out of business, but it will “transform” them.

“Today’s pilots spend a lot of their time making sure the aircraft is stable, it’s going in the right direction, it’s going the right speed, obeying the laws of the air if you will, so ALIAS copilot can take care of all of that and free the human being to supervise and make sure that the bigger mission is running its course,” Cherepinsky said. Continue reading

The next frontier in airline baggage: Digital bag tags

For decades, fliers have checked their bags the same way: hand them to an airline employee and trust that they will reappear at the destination.

Now big changes to that model are coming as airlines look to streamline the airport experience—and pass more work to customers and machines.

Their latest ideas including letting fliers tag their own bags, print luggage tags at home and track their bags on smartphones. Later this year, some fliers in Europe likely will begin using what could be the future of flying luggage: permanent bag tags that digitally update if flight plans change. Improved technology and loosened security rules are accelerating changes to baggage handling. Continue reading

The new technology advertisers use to track everything you do

The FTC is currently accepting public comments on the tracking programs.

Several years ago, you may have reached the Internet through only a desktop or laptop computer, where advertisers could gather information on your activities and interests through cookies that tracked the places you visited online.

Today, you may be using a laptop, a tablet, a mobile phone and a desktop to roam the Web. Add a wireless fitness gadget or other connected device and it gets very challenging for companies to seamlessly track where you’ve been and to judge the effectiveness of their online advertisements.

To better keep tabs on your online movements in the multiple-device age, advertisers are turning to cross-device tracking programs, which help them determine if, say, you opened your laptop to buy the product that was advertised on your smartphone. While the technology may hold benefits for marketers and consumers, it’s also raising privacy concerns.

Continue reading

E-commerce volume in Turkey reaches $7 billion

Volume of e-commerce in Turkey increases 35 percent in 2014 from previous year

Electronic commerce volume in Turkey has increased 35 percent in 2014 from the previous year, reaching a volume of 18.9 billion Turkish liras ($7 billion), Istanbul-based Informatics Industry Association, or TUBISAD, said Thursday.

This means that e-commerce represents 1.6 percent of overall retail business in the country, the association disclosed. Growth in e-commerce in 2013 was 14 billion Turkish liras (more than $5 billion).

Kemal Ciliz, the chairman of the association, said this increase had been achieved at a time when the Turkish economy was experiencing slow growth.

“Nevertheless, e-commerce in Turkey is not at desired level,” he warned though.

Ciliz claimed that e-commerce sector still lacked a solid legal background and proper regulations in order to grow further.

Soner Canko, the chairman of the Turkish Interbank Card Center, said there had been an increase in mobile payment recently.

“One of every two transaction over online websites are being conducted on mobile websites [according to May’s figures],” Canko revealed.

Turkish people have spent 6.8 billion Turkish liras ($2.6 billion) on websites selling vacation spots and airline tickets while they spent 6.5 billion Turkish liras ($2.4 billion) for retail websites. On betting websites, they have spent 2.1 billion Turkish liras ($790 million).

Although Turkish e-companies have taken a bigger share in overall retail business, they are lagging behind developed countries, the study revealed. Indeed, in developed countries, e-commerce represents 6.5 percent of retail business.

Burak Ertas, a member of the association’s board of directors, said Turkish people were accustomed to using credit cards for their transactions in stores and that it would take time for them to make the transition to using said credit cards on online shopping sites.

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